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About the industry: The increase in population and the lack of free space has led to compact houses, especially in the subways. Add to this the fact that, in most cases, both couples are working, leaving little time to spend in the kitchen. This has created a demand for modular kitchen and thus the growth of the franchise business in this industry. Although the concept is relatively new, it has shown rapid growth in a short span.\nGrowth factors: Growth in this segment can be attributed to several factors. The lifestyle in big cities has changed dramatically over the years. There has been a rapid increase in the number of working women, which means less time to work in the kitchen. Therefore, the idea of \xe2\x80\x8b\xe2\x80\x8ba modern kitchen full of electrical appliances that makes cooking easier and takes less time became even more attractive. The decrease in the size of the houses is another factor that encouraged customers to adopt modular kitchens. Modular kitchens offer ease, comfort and beauty in a small size that ensures optimal use of available space.